Friday, April 22, 2011

Forty Percent Slower

HDFC bank advertises that one can withdraw cash at their ATM's upto ~40% faster using their FastCash option.

I did just that -- only to be treated to an Apply for Personal Loan screen where the only options were Yes and Ask me Later.

Now, withdrawing cash at an ATM (once you've reached the machine for your turn) is about a 2 minute job anyway -- the "40%" that FastCash saves you is about 30 seconds. Which gets eaten right away with irritating screens around Personal Loans (and credit cards?).

HDFC Bank needs to show just a *little* more respect for the IQ of its customers!

To express this in Twitterspeak: #HDFC Bank FastCash #Fail

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